*** !!!! Send this mail back to me: You got problems with your mail program !!! ***

First example

Making Money on Art

1998, Year 1
No. 3, Aug 6

check the other
journals, too:

invite your friends
new
: MMA Forum

MMA Member Forum
at Deja News.

subscribe | unsubscribe | usage | invite your friends | suggestions | comments
(if your mail program does not work this way, send mail to mma@art-quarter.com, subject=subscribe/unsubscribe)
I will never give your address to someone else.


Dear Partners:

If you read my last letter, you may have noticed, that a happy owner of an affiliate program stated that "10% of our partners account for 90% of the commissions". Now I talked to some people and heard that this is a well known fact, kind of a basic rule. Those 10% were obviously doing well because they set up things right in their sites. So what can you do to start your business?

Affiliate Programs | Triptychs | Example Amazon | Selling Advice | Getting the address | Promote It!
New artists: Tina Tacke | Robert A. Schaefer, Jr. | Anne Stahl | First example

Affiliate programs revisited

The easiest thing would be to set up a banner. This works fine in all cases where you make a one-time on-the-spot deal. I guess it won't work with us. The one cited above has a business similar to ours. People won't buy on the spot. He set up a simple pay-per-click program. Every affiliate gets $ 1 for every click-through where the visitor fills the sample form.

You got to have a working business to compensate for that. I'm sorry, we can't do that, at least not now. The risk is too high that we run out of money just for this kind of reward. But you can see the principle here: The name of the affiliate and the email or whatever the visitor can give to identify himself can be tied together. They prosper that much that they plan to reward their affiliates with respect to the revenues they generate.

Fine. We'll do it in the first place. Our prices start at US$ 49 for small, limited, signed posters. The commission is US$ 7.35, so that's no micro payment. If you manage to sell originals, revenues are even better. You got to find that kind of opportunity elsewhere.

Affiliate Programs | Triptychs | Example Amazon | Selling Advice | Getting the address | Promote It!
New artists: Tina Tacke
| Robert A. Schaefer, Jr. | Anne Stahl | First example

Triptychs

Do you know that Max Beckmann painted 9 triptychs, sketched a 10th but died (in New York, 1950)? Have a look at Mark Harden's place (Artchive), he has a special online exhibition devoted to Beckmanns triptych "Departure" (MOMA, NY). Mark likes Beckmann very much, me too. The third issue of my Pablo Journal will confront the middle plate of Beckmann's triptych "Argonauts" with the right plate of Gruenewald's "Isenheimer Altar" triptych depicting Christ's resurrection.

Do you know that Gallery Beck offers three triptychs of joe? A poster sized 33x47" is just $ 216, limited at 100 and signed by the artist! How about confronting one of them with one of Beckmann's? (Well, I didn't dare so far - hell, it would be a real test!) BTW, commission on said poster is $ 32,40. Commission on a triptych is at least ... Well, look and do the math for yourself!

Affiliate Programs | Triptychs | Example Amazon | Selling Advice | Getting the address | Promote It!
New artists: Tina Tacke
| Robert A. Schaefer, Jr. | Anne Stahl | First example

Amazon

I delved into affiliate programs some more and found that amazon has to offer some good ideas. Basically, you have to put a banner at your site. But this is not what sells, this is definitely not what they want you to do.

It's because their concept has a serious flaw. If you want to buy a book and know all data, that's fine. If you want to buy a book for someone and don't know which would be the right one, you just can't buy there at all. You need some advice. Now if you're an expert in, say children's books or fishing equipment or art, chances are you know some or even all books on the market. You may even own them and you have read them. You know what you are talking about. It's your field. You are the one to give advice on that very subject. You can't be beat. You're bound to sell.

Affiliate Programs | Triptychs | Example Amazon | Selling Advice | Getting the address | Promote It!
New artists: Tina Tacke
| Robert A. Schaefer, Jr. | Anne Stahl | First example

Selling advice

You can tell your visitor something about these books, which one is good and which is not so good, or even better: Good for this and not good for that. Then the visitor gets what s/he wants and buys that book at Amazon. The price is the same for the customer, Amazon makes the deal in the first place and pays you a commission of 5% or 7,5% or sometimes even 15%. And you don't need all the overhead to sell books. This way all participants of the deal make their profit.

Affiliate Programs | Triptychs | Example Amazon | Selling Advice | Getting the address | Promote It!
New artists: Tina Tacke
| Robert A. Schaefer, Jr. | Anne Stahl | First example

Getting the address

Things are not so easy with art. The visitor will need time to make up his mind. So I have to tie the name of the affiliate (your name!) to the name of his visitor (your visitor!) to be able to pay the commission later (to you!) when the visitor decides to buy. Therefore we need the name or email address of the visitor.

You won't get it from a click through banner to Art Quarter. You got to do something else or something more. You got to get his address.

This should not be too hard. If you set up a banner which advertises the free journals, you set the link to mailto:subscribe@art-quarter.com?subject=subscribeThisJournal12345, where 12345 is your reseller number and ThisJournal is the name of the journal you are advertising, and here we are: You got the address tied to your number, I will subsequently receive the mail and can record this number in conjunction with the address forever.

That is ok. You have captured a visitor, but you haven't got a customer. You haven't sold anything. If this visitor is ever to buy anything at Art Quarter, it is not up to you. You have lost sight of this one, you don't even know of him. (I could tell you!) So this solution is easy but not quite satisfying.

Affiliate Programs | Triptychs | Example Amazon | Selling Advice | Getting the address | Promote It!
New artists: Tina Tacke | Robert A. Schaefer, Jr. | Anne Stahl | First example

Promote It!

But maybe the following is more interesting: You promote a single work of art in a special way! Take the example with the books: If I write a review on hooks and baits I will lure the fisherman with just 40% of my review. He'll get the rest by email. If he's interested and has read so far, he will give me his address for sure. And then I will give him the rest of my arguments so that he will buy for certain the product I promote. I sell something. Or at least I try hard at best I can.

Now what can be done with art? How can you promote a special work or a whole series of works? First, you got to like what you are trying to sell. This does not apply to art alone, you better like what you sell in any case, but it may be more important to art because art is such a personal thing.

As we at Art Quarter are growing, more artists and more works keep coming and can be promoted. You don't have to like what I do. In fact, even the artists don't have to like what the other artists do. And be sure, they don't. Pick your favorite and promote that. If you haven't found anything, wait until you feel the urge to do something. If you do it, do it right. I'll give an example later.

Affiliate Programs | Triptychs | Example Amazon | Selling Advice | Getting the address | Promote It!
New artists: Tina Tacke
| Robert A. Schaefer, Jr. | Anne Stahl | First example

New artists: Tina Tacke

This afternoon (Wednesday, Aug 5), I talked to Tina Tacke here at my office. I will show her work at Gallery Clay in the next days. I like her stuff, but she definitely doesn't like mine. That's all right with me. We are doing business here, I'm not in to fishing compliments.

In addition to her finished work in bronze, terrakotta and plaster, she will do portrait busts, even after photographs, so this will be an interesting offer to the internet community. Her work is in the tradition of Manzù, Marini, Modigliani, Lehmbruck and Seitz. I will show a number of portraits of her in the gallery to get an idea. How about you? Wouldn't you like to have a loved one or yourself portrayed on a pedestal? (How about me? Or my loved ones? Heck, I thought this to be somehow oldfashioned, but I got to think about it!)

Affiliate Programs | Triptychs | Example Amazon | Selling Advice | Getting the address | Promote It!
New artists: Tina Tacke
| Robert A. Schaefer, Jr. | Anne Stahl | First example

Robert A. Schaefer, Jr.

Robert A. Schaefer, Jr. is a renowned New York photographer having received numerous awards, his works being present in private and public collections. He exhibits in USA and all over Europe at galleries and museums. Since November, he is represented by the well known Gallery Raab in Berlin. In 1999 the recently built Huntsville Museum of Art, Alabama, will host the exhibition: "Robert A. Schaefer, Jr. - 25 Years of Photography". Robert can be found at Gallery Daguerre, of course.

Robert and I plan another ezine devoted to photography. I guess in this field it is even more important to help people find the right object to invest in. After all, every child can take pictures, so what makes photographs a work of art? And what makes photographs a great work of art? Recently, there was the first online auction of photographs on the internet. About 50% was sold, prices starting at c. 4,000 $ to 60,000 $. Some works were very old, but some were quite new. How come people spend so much money on photographs, mostly black and white?

Affiliate Programs | Triptychs | Example Amazon | Selling Advice | Getting the address | Promote It!
New artists: Tina Tacke
| Robert A. Schaefer, Jr. | Anne Stahl | First example

Anne Stahl

I am on my way to add works of Anne Stahl to Gallery Beck. She has sold quite a lot of them recently at an offline Gallery in Ireland where she lives. She just told me this morning, being on her way to Zurich. I wanted to show them online, so I have to change my plans. Anne's works seem to be abstract, she uses lots of different materials, her works are three dimensional so it is complicated if not impossible to produce replicas.

But if you look closer you find that she is collecting impressions of raw nature, wild, poor countrysides are best for her, she photographs a lot in Ireland and Scotland and Canada, and then she takes that experience of nature and transforms it to art. Now, is it abstract or not? Hard to tell. Take the above example: It looks like a rock or glacier formations, could be an illustration taken from the National Geographic Society Magazine as well. Imagine that on a bare white wall in a modern leather and chrome living room furniture! Absolutely cool.

Affiliate Programs | Triptychs | Example Amazon | Selling Advice | Getting the address | Promote It!
New artists: Tina Tacke
| Robert A. Schaefer, Jr. | Anne Stahl | First example

First example

I will try to do my first promotional thing right here. Think of the example with the books. The visitor is someone looking for art. His soul is hungry for real food, he can't stand all these faked emotions and PR stuff any more. He has seen thousands of pictures selling anything you want but don't need. He needs something he doesn't get anywhere except here at Gallery Daguerre. And I am prepared for that. I have been captured before, I know how he feels, the picture named "Kate and Megan" hit me as it undoubtedly does hit him/her. This picture is easy to read. It is not a picture your grown-up is likely to take. I'll bet you would not be able to shoot it yourself.

This picture looks like a whole movie. Right, movies create feelings and movement and stories. This picture stands by itself. It creates a dense atmosphere, depicting a loving couple, a man as man can be, a woman alike, both strong and separated but equally bound together. You can even feel from this 100x67 pixel thumbnail how powerful this picture is. There is nothing spectacular about this picture. No tricks, no gimmicks, no sensation. I can tell you much more about this wonderful picture, if you're interested: email me!

Also, I can tell you how you can acquire an original print from the artist or a limited, signed poster for small money. Just send me the mail and I'll reply immediately. In case you're on the way to buy a Helmut Newton or Robert Mapplethorpe poster everybody knows: Think twice! Be distinct! And ... I will tell you why I would prefer this picture of Schaefer to all Newtons and Mapplethorpes I know of. Definitely.

You can choose the size of the original print, too, at no extra cost! This is a special service of the artist for Gallery Daguerre only. You won't find it anywhere else. He will make the print specially for you after you order. He will even sign with a dedication to you if you wish. We call that a personalized service. You are our customer and we will do our best to satisfy you.

We will even back up your decision with a 3 month unconditional 100% money back guarantee. You know why? We want to enrich your life. We are sure that your choice is right and you add considerable delight to your daily life by owning this picture.

But if anything goes wrong and you need your money back - we are at your service. So you don't have to think twice to feed your soul. After all, this is what you are living for. Money can't satisfy you. But you know this already, otherwise you would not have read so far. And now you are eager to know more about this picture. Ok, email me. We'll get in touch. You'll be glad.

Sincerely,
Werner Stürenburg

Affiliate Programs | Triptychs | Example Amazon | Selling Advice | Getting the address | Promote It!
New artists: Tina Tacke
| Robert A. Schaefer, Jr. | Anne Stahl | First example

PS: Is the above a killer copy or not? I pressed too hard, maybe. What do you think?


Last week

Next week

Good news

Promote it


This is NOT spam! As a rule, you have subscribed yourself.
If someone else did subscribe for you, or if you want to unsubscribe, click here.

Feel free to make use of the pictures, texts and ideas for your own site. Here's how you do it: Make a copy of the items on your disk, do not link directly to it here.
Drop me a note by e-mail.
Place a link to http://art-quarter.com/beck/joe/reseller and add the notice:

© Copyright 1998 Joe's MMA Journal
May not be redistributed without permission.


Entry Page | Art Quarter | Gallery Beck | Joe's Home | Testimonial | Information
 back issues online: Money Making on Art | Creative Journal- Unleash your Creative Forces
Art Journal - A Close Look at Great Art | Pablo Journal - The Louvre Test | Daily Drawing - New Art Day by Day


Publisher MMA: Werner Stürenburg


© Copyright 1998
Texts and Images


Galleries | Artists | Journals | About | Mission | Site Map

© 1998,1999 · Werner Stürenburg · Germany  ;· Hauptstr. 13 · 32609 Hüllhorst · Tel. 0(049)-5744-511-574 · Fax -575

Read my Blog · See also my personal site