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Anne Stahl · Parabol

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Marketing Musings on Art

Sell Fine Art For A Change

Entertaining · Amusing · Interesting. And Free.

1998 · Year 1 · No.10 · Nov.26

ISSN1437-1375

First Sale And Serious Inquiry

Joe Doe
621· Black Cat

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See also the other journals:

Weekly Work 1.44
Art Journal 1.9
Creative Journal 1.9
Pablo Journal 1.8
287 · Whispering Ape
Chagall · Cattle Dealer
Study on the Main Theme 
Puzzling Experiences
Kandinsky / Kelley
All Abstract

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Preface

This journals serves as a forum for discussions on marketing art. It is intended to help with the development of the Art Quarter affiliate program. My motto will be, as always: 

Als ich kan
(from a painting of Jan van Eyck, found as a citation in a modern mathematical book, which means: as good as I can)

Your appreciation gives me the encouragement to continue. It is for you and all the great masters that I do this, and I hope you enjoy the results. Please don't hesitate to send me feedback in order to help me with that goal! This kind of journal is new to the net, so please tell me if the size is OK (eg images are great, but big!). 

Because English is not my home language, I do not always express myself clearly. I hope that you are able to interpret my meaning. Also, I invite you to participate. Send me your articles and comments to be published in this journal. 

Yours truly, 
Signature Dr. Werner Stürenburg, Germany

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First Sale And Serious Inquiry
You know, my native language is German (information, not fishing for compliments). 

Dear Partners:

Last month, I talked about friends and how they helped me. That issue was very large. I didn't get complaints, but nevertheless I promise to be more brief today.

Almost every day one or two of you want their affiliate ID. I redesigned the affiliate page in a frequently asked question manner. Some of you are already successful and deliver prospects's addresses.

The first order for a poster has arrived. The subject of the poster is Joe Doe's painting number 621 · Black Cat. The value of the order was 124 US$. It was not related through an affiliate.

I asked the customer for preferences regarding the transmission of the credit card number. This was no problem. The customer transmitted the credit card number not with the secure form on the web but with two emails, each containing half of the numbers.

The poster was produced as a single print in a print shop in Germany and sent via regular air mail to the US. I expect to receive a photo showing it hanging in place.

Also, we had an inquiry regarding the paintings of Anne Stahl from Australia, which is very interesting. Therefore I cite the complete exchange so far:

"Could you please tell me more about how Ann's paintings are created.

Also, I assum that the original, once bought, is not reproduced in any way other than the limited number of prints?

Ann Stahl's Iceworld series is confident, simple but abstractly powerful. Do you have a list of her past exhibitions and where her work is collected?"

The customer was obviously concerned about the reproduction of the originals as posters. Actually, I wasn't surprised. This reaction could be expected. Somebody interested in originals can't be pleased at all with the idea that his work of art hangs in numerous other apartments.

Therefore, I dropped the offer of posters when I redesigned the artist's pages. In my opinion the buyers of posters and the buyers of originals constitute separate markets. This inquiry and feedback was a signal to me. For Art Quarter, I decided to concentrate on originals. Originals is what I want to sell in the first place. Posters are an afterthought only, a nice idea maybe. I plan to open a separate site devoted to posters at a later time.

The letter addressed several problems. This was my answer to "Could you please tell me more about how Ann's paintings are created.":

In Anne's own words:
"About Iceworlds

This series of paintings and prints has developed from working on the previous series, 'the Planets' , more precisely the depiction of 'Europa'. I then researched the subject in the Alps and the Rocky Mountains as well as from numerous books and documentaries about Antarctica and Greenland. Ice and snow is not simply a white cold mass, but as I have discovered a wealth of colours, shapes, textures and associations. Important in the development of the series was the unfolding of the mystique embedded in the subject, e.g. the discovery of Oetzi and other Icemummies.

During my work on this series I have become more and more taken aback at the significance ice and snow play in the working of our planet, and thus our lives. To realise just how harsh and brutal and yet so fragile, ice can be, has played a central role in my depiction of same. How easily destroyed this lung of life for the earth and how needy of protection, has given me an added feeling of getting my hands onto something truly exceptional and worthy."

"bog

This new series of paintings deal with wetlands/bogs. Having already been inspired by the bog in Ireland and Scotland, I have also visited Canada extending my research and adding mor sketches and photographs.

Research

Before I can go to my studio and start painting, I try to collect a variety of information on each series, in order to define what exactly I am trying to depict as well as getting first hand inspiration. The bogs in Ireland have unsurprisingly often been the source of inspiration for numerous artists. Rather than simply getting carried away by the sheer beauty of the land, I have tried to look deeper into:

- the plants that habitate bogs and their microscopic depiction - different types of bogs and their biological importance - other bogs (including slopbogs in Canada, Lüneburger Heide in Germany) - bog mummies (the 'history-book' aspect of bogs) the overall visual appearence of bogs (abstraction and comparison) "

I called Anne today to get more information. She told me that after research, she prepares many paintings and works on them simultaneously for about one year. She uses all types of materials, some of which dry very slowly, so that she moves on to another painting and then another until the process resumes when the materials dried.

This question is very delicate: " Also, I assum that the original, once bought, is not reproduced in any way other than the limited number of prints?"

As you may know, copyright issues have not been settled for too long. Nowadays, it is well established that reproduction rights remain with the artist. For example: you may own the most famous painting of Picasso, but you will not own the reproduction rights which belong to the heirs of the artist. Of course, every right is negotiable, but usually it is in the interest of the owner of an original work of art to see it reproduced. The more famous a painting is, the higher it's value.

The next one was easy: "Do you have a list of her past exhibitions and where her work is collected?"

Curriculum Vitae Anne Stahl

Born Germany, 1968

Education Diploma in Fine Art Dun Laoghaire College of Art and Design 1994

Selected Exhibitions
'Aisling' Pantheon Gallery, Dublin, Ireland 1994
'16"x16"', Pantheon Gallery, Dublin, Ireland 1994
'G.-Gicac' Group Show , Gang Gallery, New York 1995
'Iontas' 1995, Sligo, Dublin, Belfast, Ireland 1995
Solo Show 'Bases', Arts Council Dublin, Ireland 1995
'Designs on Peace', US Embassy, Dublin, Ireland 1995
'Triennial Exhibition of Paintings', Sofia, Bulgaria 1996
'International Temple Bar Print Show' Temple Bar Gallery, Dublin, Ireland 1996
Internet representation by Slowinski Gallery, New York on Artweb.
Solo Show 'The Planets' Ormond Gallery, Dublin 1997
Studio Show 'Iceworlds', Dublin 1998
Awards
Best Student Work Award '16"x12"'
Pantheon Gallery, Dublin 1993
Arts Council Material Grant 1994
Arts Council Artflight 1995
Artist Tax exemption status granted April-97
Arts Council Studio Rental Award 1997
   
Collections
BBC Northern Ireland
Barclays Bank Ireland
Barclays Bank Ireland
Dun Laoghaire College of Art and Design
Arthouse Artifact, Curved Lane, Dublin 2

Don't hesitate to contact me if you have further questions.

Besides the concerns regarding reproductions, the prospect obviously thinks about acquiring a work of Anne. If I were an art buyer I'd probably approach a purchase in a similar way. This is the answer:

Thank you very much for all the useful information.

It is good to know that there are still reliable, efficient sites like yours on the net.

Next I sent notice of  the redesign of her pages:

Today, I finished the redesign for Gallery Beck. Have a look at Anne's page, I hope you like it!

In my opinion, things have improved greatly. Notice the navigation bars! Anne's works (in fact all others, too) look much more impressive. Especially with Anne, the work cycles can be appreciated much better.

Also, I added exhibitions and curriculum vitae.

This was the answer:

just had a look at Ann Stahl, very good larger images - they show much more.

your images load very fast, that's great!

You may have noticed that I started advertising my own galleries and artists, dropping advertisements for other people's products. Wouldn't this be a way for you, too, to advertise special products? Think about it! You can copy and paste it into your own pages, even change the offer on a weekly basis to add content to your pages and offer something new to your visitors on a regular scheme. You don't have to pick my choice. Make your own and copy & paste that! I do it myself this way.

I redesigned all galleries and all artists in galleries Beck, Clay and Daguerre. Next will be the artists of galleries Ingres and Rousseau. I expect the redesign to be finished next week. New artists are Christoph Fischer at Gallery Clay and Jochen Brennecke and Danny Conant at Gallery Daguerre. New works are added to Robert Schaefer's page at Gallery Daguerre.

Think about giving away screensavers! One of the business letters I subscribed to announced that their saver has been downloaded 10,000 times! CNet states that screensavers are the most sought for software on the net. Did you check my savers? I have a simulation to inform your visitors, too. I made another screensaver with business rhyme script screens, rhymes by Bud Dauphin. Try it if you're on Win!

If you want more examples, just tell me, it's no big deal for me to produce another one. Remember: Don't provide a link to the saver itself! Offer an email link for more information instead. I will provide info for the savers and record the relation of the prospect to you.

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Time to close this issue, time to remind you of the November contest at ArtQuest®. If you haven't done yet, surf over to ArtQuest and sign up for the draw end of November!

Art Quest Logo

Thank you all for your support! Wish you good luck 'til next month!

Truly yours,
Signature Dr. Werner Stürenburg, Germany
PS:
If you have enjoyed this issue, please support my efforts and recommend it to a friend. For your convenience, I prepared both a mailto: link at the top and a Recommend-It button at the bottom.

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547 · Homage to Max

 

 

Original Work
by Joe Doe in Gallery Beck at Art Quarter


30*20cm · 12x8" · 1,800 US$ · Inquiry
No hidden costs: shipping, handling, taxes or duties included. 

3 month no questions asked money back guarantee
or (US)
See also Weekly Work 1.39

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Bended Horse

  
Original Work
by Christoph Fischer in Gallery Clay at Art Quarter



45*30*34cm · 18x12x13" · Bronze · 7,490 US$ · Inquiry
No hidden costs: shipping, handling, taxes or duties included. 

3 month no questions asked money back guarantee
or (US)

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Influence


 

Original Work 

   by Jochen Brennecke in Gallery Daguerre at Art Quarter


Cibachrome
12" · 30,5cm · edition 125 · 179 US$ · Inquiry

No hidden costs: shipping, handling, taxes or duties included. 
3 month no questions asked money back guarantee
or (US)

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© Copyright 1998 · Marketing Musings on Art · ISSN 1437-1375
May not be redistributed without permission.

 

back issues online: Marketing Musings on Art | Creative Journal- Do It Yourself
Art Journal - A Close Look at Great Art | Pablo Journal - The Louvre Test | Weekly Work - Art And Anecdotes

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